The Department of Infrastructure has teamed up with the police to deter drivers from using mobile phones.
The 'pick up your phone, pick up a fine' campaign highlights risks of dangerous driving and its related financial penalty - which includes a fine of up to £2,500 and four licence penalty points.
The department's Road Safety Team will be using radio adverts and notice boards to raise awareness in areas where a number of drivers have been fined.
Inspector Derek Flint says there's no excuse:
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